
Associate Professor UCL
Organisational Psychologist
I help organisations and governments understand, develop, and improve human potential and organisational performance.
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My research focuses on the psychology of performance, entrepreneurship, and evidence-based decision making.
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I translate scientific research into practical advice that helps organisations make better decisions about people and performance.
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In practice, I diagnose challenges, identify evidence-based solutions, and evaluate whether they deliver meaningful improvements in performance.

Areas of Expertise
Human Potential
Entrepreneurship
Consumer Psychology
The Science of Hiring
Predicting Performance
Building Workforce Capability
Measuring impact of initiatives
Predicting Founder Potential
Profiling the Entreprenerial Mindset
Understanding Founding Teams
Enhancing Innovation in Companies
Science of Decision Making
Influence and Negotiation
Psychology of Sales & Marketing






















